Last updated on March 15th, 2025 at 09:46 pm

You have decided to Start a New Business After Retirement as many do.  To bring in revenue, it’s important that you focus on your target audience with a compelling message. Developing your marketing plan should be a high priority.  Your entrepreneurial journey starts with deciding what type of business you want to start.  

After creating your business plan, you need to create your marketing plan.  This article is devoted to the creation of your marketing strategy.  RetireCoast has created an entire series about helping people like you Start a Business After Retirement.  Click the button at the end of this article to visit our index page. This is number 6 in our series.

By this point, you have read our other articles and you are ready to follow through on the section of the business plan that laid out your marketing efforts.  Every marketing plan is different.  That’s because your potential customers are different.   You may want to read our About the Author page to give you some perspective on the person providing this information, click here.

This will help you acquire the marketing knowledge you need

You will read about some examples in this article which will help you understand the various methods of marketing.  They will include digital marketing and the use of online platforms.   Don’t let your lack of knowledge of technology deter you from jumping into the deep end.  All knowledge is acquired and we will help you find the resources you need.

The following is an example of a very basic marketing plan.  It needs much more detail of course but it shows what the structure should be.  Don’t worry, we will get more deeply into it for you.  We are using a lawn care and landscaping business example.  

Braden and Daughter reflect on the fact that Mr. Braden has decided to partner with his daughter to create their own business after his retirement.  Remember reading about your exit strategy, this person has decided that he can build a business and turn it over to his daughter at some point.  

Many small business owners start this way.  Your years of experience will supplement your younger partner’s energy and willingness to learn.

This sample marketing plan will explain how it’s done

We have included a sample for a small retail business called Braden and Daughter Lawn & Landscape Services. This marketing program example can be adopted by many small businesses that are similar.  For the example below, it’s a perfect time to explain each of the elements listed.  

I realize you may want to start a simple business but it’s good to introduce you to some MBA school terms as long as you fully understand what they are.  Absorb at your own pace.

You may recall reading about setting goals in one of our articles.  Some goals are not just about money.  They are about a sense of purpose, a sense of fulfillment, and the need for an effort that has a meaningful impact.  The example here about bringing in a family member can provide these additional benefits.  

So your business model can be about making money and sharing with family members.  With your wealth of knowledge, this is a perfect opportunity to put all of those years to good use.  The good news is that with careful planning you can have your cake and eat it too.

Now let’s get into marketing your business. 

Marketing Plan for Braden and Daughter Lawn & Landscape Services

Business Name: Braden and Daughter

Location: Harrison County

Business Type: Lawn Care & Landscaping Services

Target Market: Homeowners, commercial properties, real estate agents, property managers, HOAs, and landlords.

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1. Business & Market Analysis

SWOT Analysis

• Strengths: Family-owned business, personal customer service, high-quality work, recurring revenue.
• Weaknesses: Seasonal nature, reliance on local customer base, startup marketing budget.
• Opportunities: Demand for eco-friendly landscaping, commercial contracts, and smart irrigation solutions.
• Threats: Competition from larger companies, weather conditions affecting work schedules.

Understanding SWOT Analysis: A Strategic Overview

A SWOT Analysis is a powerful strategic planning tool used by businesses to assess their internal strengths and weaknesses, along with external opportunities and threats. It helps organizations make informed decisions by analyzing factors that can impact their success. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  Is there a high demand for your services?  Sometimes the best retirement business ideas are the simplest. 

Strengths: The Competitive Edge

Strengths are the internal attributes that give a business an advantage over competitors in the local community. These may include a well-established brand, unique expertise, superior customer service, or strong financial stability.

For example, a family-owned lawn care business might have strengths such as personalized service, deep knowledge of local landscaping needs, and strong customer relationships. Recognizing and leveraging these strengths allows businesses to stand out in the marketplace.

Weaknesses: Areas for Improvement

Weaknesses are internal factors that may limit a company’s success. These could include limited resources, lack of experience, outdated technology, or inefficient processes. For a small lawn care business, a weakness might be its dependency on seasonal revenue, limited marketing reach, or difficulty in handling large-scale commercial projects. By identifying weaknesses, businesses can develop strategies to mitigate risks and improve operations.

Opportunities: External Growth Potential

Opportunities are external factors that businesses can capitalize on to expand and grow. These can include emerging market trends, technological advancements, or shifts in consumer demand.

For example, a lawn care business may find opportunities in the growing demand for eco-friendly landscaping, smart irrigation systems, or contracts with commercial properties. By recognizing opportunities early, companies can position themselves as industry leaders.

Threats: External Challenges

Threats are external factors that may negatively impact a business. These could include increased competition, economic downturns, changes in regulations, or environmental concerns. A lawn care business, for instance, might face threats such as rising fuel costs, labor shortages, or unpredictable weather conditions. Understanding these threats helps businesses create contingency plans and adapt to changes in the market.

Competitive Analysis

• Identify local competitors, and analyze their pricing, service offerings, and branding.
• Offer a unique advantage (e.g., personalized service, sustainable practices, or year-round maintenance).

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2. Branding & Positioning

Unique Selling Proposition (USP)

“Family-owned lawn care with a personal touch – creating beautiful, sustainable landscapes for your home or business.”

Branding Elements

• Logo & Business Identity: A professional yet friendly logo featuring green and natural tones.
• Website & Digital Presence: A modern, easy-to-navigate website with service details, pricing, customer reviews, and a request-a-quote form.
• Social Media Presence: Facebook, Instagram, and LinkedIn with high-quality images, time-lapse videos, and customer testimonials.
• Local Garden Clubs: You may want to join and potentially pick up some business

In today’s competitive business landscape, having a strong brand identity and an effective digital presence is crucial for success. Three key elements contribute to this: a well-designed logo, a professional website, and an active social media presence. Together, these components help businesses establish credibility, attract customers, and build long-term relationships. RetireCoast can help you create the logo, website and social media presence.

The Power of a Logo: Your Visual Identity

A logo is more than just a graphic—it’s the face of a brand. It represents a company’s values, mission, and personality in a single visual element. A well-crafted logo creates an immediate connection with customers and makes a business easily recognizable.

For a lawn care and landscaping business, for instance, a logo featuring natural elements like trees, grass, and earth tones reinforces the company’s focus on nature and sustainability. A strong logo builds trust, fosters brand loyalty, and ensures that the business remains memorable in the minds of potential clients.

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Sample of a basic website landing page

Want to see what it looks like on your computer or phone? Click here

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The Website: Your Digital Storefront

A website serves as the digital headquarters (online store) of a business, offering visitors essential information about products and services, pricing, contact details, and customer testimonials. In today’s digital age, customers expect businesses to have a professional website that is easy to navigate, mobile-friendly, and optimized for search engines.

For a lawn care company, a website showcasing before-and-after landscaping projects, service descriptions, and an easy-to-use contact form can convert website visitors into paying customers.

Additionally, integrating SEO (Search Engine Optimization) helps ensure that the website ranks well on Google when people search for services like “lawn care near me” or “landscaping services in Harrison County”.

A website also allows businesses to accept online bookings, display customer reviews, and provide seasonal promotions—all contributing to growth and customer retention.

The Role of Social Media: Connecting with Your Audience

Social media presence is essential for engaging with customers and increasing brand awareness. Platforms like Facebook, Instagram, and LinkedIn allow businesses to showcase their work, share customer testimonials, and post educational content related to their industry.

For a landscaping business, social media can be used to share before-and-after transformations, lawn care tips, time-lapse videos of landscaping projects, and customer success stories. Engaging content not only attracts new clients but also encourages repeat business.

Additionally, running targeted ads on Facebook and Instagram helps businesses reach their ideal customers based on location, interests, and behaviors. Social media also provides an opportunity for direct communication—whether through customer inquiries, feedback, or promotions.

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3. Lead Generation & Customer Acquisition

Online Marketing Strategies

1. Website SEO & Local Optimization
   • Optimize for keywords like “lawn care near me,” and “landscaping services in [city].”
   • Google My Business profile for local visibility and customer reviews.
   • Blog posts on topics like “Best Lawn Care Tips for Summer” and “How to Prevent Weeds Naturally.” “Lawns are important” and “Landscaping is a Great Cathartic Experience try it Now!”
2. Social Media Marketing
   • Facebook & Instagram Ads targeting homeowners and business owners.
   • Share before-and-after transformation photos and educational lawn care videos.
   • Engage with community Facebook groups to offer advice and promote services.
3. Google Ads & Facebook Ads
   • Run targeted PPC campaigns with offers like “Get 10% Off Your First Lawn Service!”
   • Retargeting ads for visitors who didn’t book a service.
4. Email Marketing
   • Monthly newsletters with lawn care tips, seasonal promotions, and service updates.
   • A welcome email with an exclusive offer for first-time customers.

In today’s digital world, Search Engine Optimization (SEO) is one of the most crucial factors for business success. SEO is the process of optimizing a website so that it ranks higher on search engines like Google, making it easier for potential customers to find a business online.

For a local lawn care and landscaping company like Braden and Daughter, a strong SEO strategy can mean the difference between being the first choice for customers or getting lost in a sea of competitors.

Why is SEO Important?

1. Increases Visibility & Leads – When homeowners or businesses search for “lawn care in Harrison County” or “landscaping services near me,” Braden and Daughter needs to be among the top search results to attract new customers.
2. Builds Credibility – A high-ranking website signals to potential clients that a business is reputable and trusted.
3. Drives Organic Traffic – Instead of relying only on paid ads, SEO helps generate free traffic from people actively looking for services.
4. Targets Local Customers – With local SEO, Braden, and Daughter can ensure they appear in Google Maps, business directories, and searches specific to their service area.
5. Improves User Experience – A well-optimized site is fast, mobile-friendly, and easy to navigate, ensuring that potential clients stay on the page and contact the business.

Why Braden and Daughter Should Consider Hiring an Expert for SEO Success

SEO is not a one-time task—it requires ongoing optimization, keyword research, and content creation to maintain high rankings. While DIY SEO is possible, hiring a professional digital marketing expert like RetireCoast ensures that:

• The website is structured properly for maximum search engine visibility.
• Local SEO tactics are implemented, such as Google My Business optimization and citation building.
• High-quality content marketing (blog posts, service pages, and location-based landing pages) is developed to attract more traffic to your online business presence.
• The business stays ahead of algorithm changes, ensuring long-term SEO success.

By working with an SEO professional, Braden and Daughter can focus on what they do best—providing excellent landscaping services—while RetireCoast ensures they dominate search engine rankings and digital marketing.

The Importance of Platforms Like Facebook Marketplace

While a website is the foundation of an online presence, platforms like Facebook Marketplace are powerful tools for reaching local customers. Many homeowners turn to Facebook to find service providers in their area.

Benefits of Facebook Marketplace for Braden and Daughter:

• Direct Access to Local Customers – Many people search Facebook Marketplace before Google for lawn care and landscaping services.
• Free and Paid Promotions – Braden and Daughter can list their services for free while also running paid Facebook ads targeting their service area.
• Customer Engagement – Facebook allows businesses to chat directly with customers, respond to inquiries, and build trust.
• Social Proof & Reviews – Customers can leave positive reviews and testimonials, which increase credibility and attract more clients.

Using the Website as a Hub for Email Marketing

A website should serve as the central hub for all digital marketing efforts. Braden and Daughter can use their site to capture leads and start email marketing campaigns—an essential strategy for customer retention and repeat business.

How Email Marketing Helps Braden and Daughter Grow:

1. Customer Retention – Send seasonal reminders, like lawn aeration in fall or spring cleanup specials.
2. Exclusive Discounts – Offer discounts or VIP deals for subscribers.
3. Educational Content – Share lawn care tips, landscaping ideas, and service updates.
4. Appointment Reminders – Send automated emails for upcoming services.

Integrating email sign-ups on their website and using platforms like Mailchimp or Constant Contact, Braden and Daughter is a great way to keep customers engaged and increase repeat business. RetireCoast can help with this effort.

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Offline Marketing Strategies

1. Door-to-Door Flyers & Postcards
   • Drop flyers in neighborhoods with large lawns and commercial properties.
   • Feature discounted seasonal packages (e.g., spring clean-up, fall aeration).
2. Referral Program
   • “Refer a Neighbor, Get $25 Off Your Next Service!”
   • Special VIP rewards for repeat customers.
3. Networking & Community Engagement
   • Partner with real estate agents to offer lawn services to new homebuyers.
   • Sponsor local sports teams, school events, or community fairs.
4. Vehicle Branding
   • Wrap company trucks with Braden and Daughter’s logo and contact information.
   • Use yard signs on completed projects for free advertising.

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4. Customer Retention & Loyalty

Customer Service Excellence

• Fast response time via phone, text, and email.
• Follow-ups after service to ensure customer satisfaction.
• A satisfaction guarantee for premium service.

Loyalty Programs & Subscription Services

• Offer year-round maintenance plans with discounts for repeat customers.
• Upsell services like mulching, irrigation, and pest control.

Seasonal Promotions

• Spring: Lawn clean-up, fertilization, aeration.
• Summer: Weed control, weekly mowing, landscaping.
• Fall: Leaf removal, and winterization services.
• Winter: Snow removal (if applicable).

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5. Sales & Revenue Strategy

Pricing Strategy

• Competitive pricing with package deals (e.g., monthly plans, seasonal discounts).
• Offer bundle services for bigger savings (e.g., “Mow, Edge, and Mulch Package”).

Expanding Services & Revenue Streams

• Offer holiday light installation during winter.
• Upsell garden design, flower bed installations, or irrigation system setup.

How Braden and Daughter Can Determine Competitive Pricing for Their Lawn & Landscape Services

Setting the right prices is critical for Braden and Daughter to remain competitive while ensuring they generate enough revenue to cover expenses and make a profit. To establish fair and competitive pricing, they should conduct thorough research, evaluate service costs, and create a structured pricing sheet.

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Step 1: Researching the Local Market

Ways to Gather Competitive Pricing Information:

1. Check Competitor Pricing
   • Look at local landscaping businesses’ websites for pricing details.
   • Call competitors posing as a potential customer to request quotes.
   • Visit online directories like Angi, Thumbtack, HomeAdvisor, and Facebook Marketplace to see average costs in Harrison County.
2. Analyze Pricing Trends in the Region
   • Identify the low-end, mid-range, and high-end pricing for different lawn care services.
   • Compare costs of small independent operators vs. larger companies.
   • Take note of any seasonal pricing changes (e.g., leaf removal in fall, lawn fertilization in spring).
3. Consider Industry Standards
   • National averages can provide insight, but they should adjust for local economic conditions.
   • Example: The national average for lawn mowing is $30–$80 per cut, but Harrison County may have different rates.

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EXAMPLE OF HOW TO CALCULATE THE COST AND PRICE FOR LAWN MOWING

Lawn Mowing Price Calculator

Cost Factor	Value
Fuel for equipment ($)
Mileage for truck ($)
Value of time ($/hr)
Time spent (hours)
Equipment maintenance ($ per job)
Expendable costs (fertilizer, trimmer cord, etc.) ($)
Administrative & accounting costs (%)
Profit margin (%)

Calculate Price

Total Cost: $0.00

Final Price (with Profit): $0.00

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Step 2: Defining Their Services & Pricing Structure

Braden and Daughter need to decide which services they will offer and set pricing based on time, labor, materials, and competition.

Core Lawn Care Services & Pricing Considerations

Service	Factors Affecting Price	Pricing Method
Lawn Mowing	Yard size, frequency, terrain	Per cut, weekly/monthly package
Tree Trimming	Tree size, complexity, equipment needed	Per tree or hourly
Shrub & Plant Trimming	Number of plants, difficulty level	Per plant or hourly
Weed Removal	Manual vs. chemical treatment	Per hour or per sq. ft.
Fertilization	Lawn size, type of fertilizer	Per application
Leaf Blowing & Cleanup	Yard size, seasonality	Per job or hourly
Edging Walkways & Driveways	Perimeter length	Flat rate or hourly
Plant Replacement	Plant cost, labor, soil preparation	Per plant plus labor
Irrigation System Check/Repair	Number of zones, repair type	Per visit or hourly

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Step 3: Creating a Pricing Model

Braden and Daughter should offer multiple pricing options to attract different types of customers:

1. One-Time Services vs. Subscription Packages

• One-Time Services: Charged at a flat rate or hourly fee (e.g., one-time tree trimming).
• Recurring Packages: Offer weekly, bi-weekly, and monthly plans to encourage repeat business.

2. Tiered Pricing Model

Braden and Daughter can create tiered pricing based on service complexity.
Example for lawn mowing:

• Basic (Mow & Trim Only) – $50 per cut
• Standard (Mow, Trim, Edge & Blow) – $70 per cut
• Premium (Standard + Fertilization & Weed Control) – $120 per cut

3. Per-Square-Foot or Hourly Pricing

• Small lawns (<5,000 sq. ft.) – $30–$50 per cut
• Medium lawns (5,000–10,000 sq. ft.) – $50–$80 per cut
• Large lawns (>10,000 sq. ft.) – $80+ per cut

For services like tree trimming and plant replacement, an hourly rate ($50–$100/hr) might work better.

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Step 4: Justifying Higher Prices (If Needed)

If Braden and Daughter’s prices are higher than local businesses/competitors, they need to explain the value they provide, such as:

1. Premium Service Quality
   • Highly detailed work (e.g., precise trimming, careful plant care).
   • Use of top-tier fertilizers, organic treatments, and professional-grade equipment.
2. Reliability & Customer Service
   • Guaranteed on-time service and professional appearance.
   • Customer-friendly policies (e.g., satisfaction guarantees).
3. Eco-Friendly & Sustainable Practices
   • Offering natural fertilizers and organic pest control.
   • Using water-efficient irrigation systems.
4. Additional Perks
   • Loyalty discounts for repeat customers.
   • Referral program (e.g., “Refer a neighbor and get $20 off your next service”).

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Step 5: Creating a Price Sheet

Braden and Daughter should design a clear, professional price sheet and marketing materials that include:
✅ List of services
✅ Pricing structure (flat rate, per hour, or per square foot)
✅ Bundle packages (e.g., seasonal maintenance plans)
✅ Special promotions & discounts

This price sheet can be used for in-person quotes, website pricing pages, and email marketing promotions.

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6. Marketing Budget & Timeline

Marketing Budget Allocation

Marketing Activity	Estimated Cost	Timeline
Google Ads & Facebook Ads	$500-$2,000/month	Ongoing
SEO & Website Development	$1,500 upfront, $200/month maintenance	6 months
Direct Mail (Flyers, Postcards)	$0.50 per household	Seasonal
Print Advertising (Local Magazines/Newspapers)	$200-$500/month	Quarterly
Community Sponsorships	$500-$2,000	Annual

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Allocating the Marketing Budget Based on Estimated Revenue

New businesses need a marketing budget that should be proportional to estimated revenue while remaining sustainable. A common rule of thumb is to allocate 5%–10% of annual revenue for marketing in an established business.

However, since Braden and Daughter are in the startup phase, a more aggressive marketing budget—around 30% of first-year estimated revenue—may be necessary to gain traction.  The best way to create a marketing budget is to follow this example, and use the percent you believe is necessary and can eventually be repaid.  You want to own a profitable venture.

Example: Budget Calculation Based on Estimated Revenue

• Projected first-year revenue: $100,000
• Marketing budget allocation: 30% of revenue = $30,000

Break-Even Consideration

• If $30,000 is spent on marketing, Braden and Daughter must estimate how many new customers this will generate.
• If each customer spends an average of $500 per year, they will need at least 60 new customers ($500 × 60 = $30,000) to break even on marketing costs.
• Once the break-even point is reached, all additional revenue becomes profit.

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How to Allocate the Marketing Budget Strategically

Braden and Daughter must allocate funds wisely to maximize return on investment (ROI). The budget should be distributed among different marketing channels, prioritizing those with the highest potential for customer acquisition.

Sample Marketing Budget Allocation

Marketing Channel	Budget %	Estimated Cost	Purpose
Website & SEO	25%	$7,500	Long-term traffic, brand credibility
Social Media Ads (Facebook, Instagram)	20%	$6,000	Immediate leads, brand awareness
Local Advertising (flyers, direct mail)	15%	$4,500	Targeted local audience
Google Ads (PPC)	15%	$4,500	Targeted customer searches
Referral & Loyalty Programs	10%	$3,000	Encouraging repeat business
Community Sponsorships	10%	$3,000	Local brand presence, credibility
Miscellaneous & Testing	5%	$1,500	Flexibility to try new strategies

Why This Budget Structure Works

• Website & SEO (25%) ensures long-term lead generation and credibility.
• Social Media Ads & Google Ads (35%) provide immediate exposure to potential customers.
• Local Advertising & Community Sponsorships (25%) enhance visibility within Harrison County.
• Referral Programs (10%) encourage customer retention and word-of-mouth marketing.
• Miscellaneous (5%) allows room for adjustments as they track what works best.

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Tracking Marketing Performance & Adjustments

Since marketing is an investment, Braden and Daughter should constantly analyze performance to ensure the budget is spent efficiently.

Key Metrics to Monitor:

✅ Customer Acquisition Cost (CAC): How much does it cost to acquire one customer?
✅ Conversion Rate: How many website visitors or ad clicks turn into paying clients?
✅ Return on Investment (ROI): For every $1 spent on marketing, how much revenue is generated?
✅ Customer Lifetime Value (CLV): How much revenue does a customer bring over time?

By tracking these metrics, Braden and Daughter can shift funds toward the most effective marketing channels and eliminate underperforming strategies.

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7. Performance Tracking & Adjustments

• Use Google Analytics to track website visitors and conversion rates.
• Monitor ad performance and adjust based on ROI.
• Track customer retention and satisfaction surveys.
• Adjust strategies based on seasonal demand and competitive insights

The Importance of Performance Tracking for Marketing & Business Growth

For Braden and Daughter Lawn & Landscape, marketing is not just about spending money—it’s about analyzing results and improving strategies over time. The key to maximizing return on investment (ROI) is performance tracking, which helps determine which marketing efforts are working and which need adjustments.

By leveraging accounting data, website analytics, and SEO tools, Braden and Daughter can optimize their business strategy and ensure sustainable growth.

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1. Use Your Accounting System to Track Sales & Customer Behavior

Your accounting system is a powerful tool for analyzing business performance. By tracking sales by category and customer trends over time, you can make informed marketing and pricing decisions.

Key Metrics to Monitor in Accounting Software:

✅ Sales by Service Category: Determine which services (e.g., lawn mowing, tree trimming, fertilization) generate the most revenue.
✅ Customer Retention Rates: Identify how many customers return for repeat services.
✅ Revenue by Time Period: Compare revenue on a weekly, monthly, and seasonal basis to track business growth and identify slow seasons.
✅ Customer Acquisition Cost (CAC): Calculate how much it costs to acquire a new customer through advertising.

Why It’s Important:

• Helps identify trends and adjust pricing or marketing strategies.  Check for new ventures in the area.  Identify local markets. 
• Shows which services are most profitable, so you can promote them more.
• Helps plan for seasonal slowdowns by offering promotions during off-peak months.

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2. Monitor Website Performance & Constantly Improve SEO

SEO and Website Optimization

A strong website is the foundation of long-term customer acquisition. Simply launching a website is not enough—it must be constantly optimized to improve search engine rankings (SEO) and increase organic traffic.

Key SEO Metrics to Track:

✅ Website Traffic: Use Google Analytics to monitor visitors, page views, and session duration.
✅ Bounce Rate: If visitors leave quickly, the site may need better content or navigation.
✅ Keyword Performance: Ensure the site ranks for local searches like “Lawn care in Harrison County.”
✅ Backlinks & Domain Authority: Check MOZ to track domain authority and backlinks—this score should improve over time.

Why It’s Important:

• A high MOZ domain authority score helps Braden and Daughter rank higher in Google searches.
• Google Analytics shows which blog posts and pages attract visitors, allowing you to create more content that resonates with potential customers.
• Website adjustments (better headlines, images, and service descriptions) can improve conversion rates and turn visitors into paying customers.

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3. Utilize Google Analytics for Page & Blog Performance

Google Analytics provides detailed insights into website activity.

Key Reports to Monitor:

✅ Page Views & Popular Content: See which service pages and blog posts are most visited.
✅ Traffic Sources: Identify where website visitors come from—Google searches, Facebook ads, direct visits, or referrals.
✅ Conversion Tracking: Track how many website visitors request a quote or sign up for emails.

How to Improve Website Performance Based on Analytics:

• If a blog post on “Best Lawn Care Tips for Spring” is performing well, write more seasonal content to attract more visitors.
• If traffic is high but conversion rates are low, adjust service descriptions, add testimonials, or include a stronger call-to-action.
• If most visitors come from Facebook, increase social media ad spending to drive more website visits.

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4. Create Seasonal Marketing Campaigns & Measure Their Results

Landscaping businesses experience seasonal demand shifts, so marketing efforts should be timed strategically.

Example Seasonal Marketing Strategy:

• Spring (March-May): Focus on lawn fertilization, aeration, and planting. Run Facebook ads offering 10% off first-time services.
• Summer (June–August): Promote weekly lawn maintenance and irrigation services. Offer loyalty discounts for returning customers.
• Fall (September–November): Market leaf removal, fall cleanup, and winterization services. Send email reminders to past customers.
• Winter (December–February): Offer holiday landscaping, firewood delivery, or snow removal (if applicable).

Reviewing Seasonal Results:

• Compare seasonal revenue year-over-year to track growth.
• Analyze which marketing channels performed best (Facebook ads, referrals, or website traffic).
• Adjust budget and advertising spend based on high-performing services and promotions.

Continuous improvement

We will continue to refine our articles. As we find good referrals for products that you can use to accomplish your goals we will add them to this and our other articles in the series “Start a Business After Retirement”. Check back with us for additional information. Sign up to receive notice of new articles. Check out our About the Author page

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